GeekWire Amazon’s New Frontiers: Robotaxis, Ultrafast Deliveries, and AI Teammates
Dec 6, 2025
Colleen Aubrey, Senior Vice President of Applied AI Solutions at Amazon Web Services, discusses Amazon's innovative ventures. She reveals how AI is becoming central to their applications, positioning AI agents as teammates that enhance productivity. Colleen shares insights on experimenting with agentic tools and the cultural shifts within Amazon to embrace rapid prototyping. She also highlights the enhanced capabilities of Amazon Connect, focusing on improving customer interactions through AI. The conversation dives into the ROI of deploying AI and the value of clear observability in agent behavior.
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AI Must Be At The Heart Of New Apps
- Aubrey argues AI must be central to new products; otherwise they won't meet customer needs.
- Her team focuses on 'applied' AI and embedding agentic capabilities into applications.
Agent Core Is Product Teams' Foundation
- AWS agent infrastructure (Agent Core/Bedrock) enables product teams like Aubrey's to build domain-specific AI teammates.
- She treats Swami's agent platform as 'customer zero' that she layers business expertise onto.
Manage AI Like A Teammate
- Do treat AI systems as teammates that work asynchronously, take responsibility, and need management.
- Manage AI by prioritizing, delegating, auditing, coaching, and setting guardrails for safe, useful autonomy.
