FULL SEND PODCAST Offset | Ep. 164
Aug 22, 2025
Offset, the rapper and songwriter from Migos, shares his journey and insights into the rap industry. He reveals the dynamics of Miami's nightlife and high-stakes culture, including extravagant spending and boxing match-ups. The conversation shifts to the evolution of music promotion in today's streaming era and the significance of authentic fan engagement. Offset also discusses his creative processes, collaborations with artists like Drake, and the humorous stories from his past, including experiences while incarcerated that influenced his music.
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Album Release Party Rituals
- Offset celebrates big releases by partying at Miami clubs and booking private rooms with his crew.
- He commonly spends tens of thousands on celebratory nights and once threw $100k at Magic during a Stripper Bowl event.
Stripper Bowl Showcase
- Offset recounts an event called 'Stripper Bowl' where they threw massive cash and even had gambling upstairs.
- He says the club took weeks to collect all the ones after nights of heavy spending.
Use Personality To Grow Fans
- Show personality to build fan loyalty; livestreams and candid content create stronger connections.
- Use platforms to let fans see your humor and daily life instead of relying solely on polished mystery.