“I can’t go out and talk about my business until I figure out what my niche is.”

I hear this all the time. And don’t get me wrong, I love a niche and I think you should have one.

But the thing is, obsessing over your niche too early in your business can actually hold you back instead of helping you. If you think you have to be absolutely clear on your niche or your audience before you can put your name out there and look for business, you might be making a huge mistake that will set you back.

Niching only works when you do it the right way. Today, I’m going to explain why that is and how to do it successfully.

Tune into this episode to hear:

Why picking a niche can totally backfire if you’re missing this one thing
How working with different types of clients helps you find your niche
What you need to do to validate if a niche is the one for you

Mentioned:

E. 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive

Resources:

Ep 241: But I Don't Have a Niche Yet!