Live From Shoptalk | Hy-Vee's SVP Of Red Media Kathryn Mazza On Retail Media Innovation & Service

In this exclusive Omni Talk interview from Shoptalk 2023, sponsored by Meta, Kathryn Mazza, the newly-appointed SVP of Red Media at Hy-Vee, shares her insights on the rapidly-evolving world of retail media networks. With an impressive 18-year career at Dick's Sporting Goods, where she launched and scaled their retail media network, Mazza brings a wealth of experience to her new role at Hy-Vee.

Discover how Hy-Vee's Red Media stands out in the competitive landscape, leveraging the company's diverse portfolio across grocery, banking, pharmacy, construction, and distribution to offer unique opportunities for advertisers. Mazza emphasizes the importance of building strong relationships with CPG brands and delivering best-in-class customer service and white glove support.

Learn about Red Media's focus on innovation, including their impressive network of 10,000 high-impact digital screens and in-store audio advertising capabilities. Mazza also discusses the significance of establishing industry-wide reporting standards, championed by the IAB, to help advertisers compare performance and optimize their ad spend across various retail media networks.

With Mazza at the helm, Hy-Vee's Red Media is poised to elevate the retail media experience for advertisers, driving growth and setting new standards in the industry.

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