This is the first episode of our Europe's Retail Evolution series with Shoptalk Europe, and I sat down with Arianne Parisi, Chief Digital Officer at JD Sports, to discuss the massive digital transformation behind one of the world’s largest sports retailers. With over 4,500 stores across 30+ countries, JD is redefining omnichannel retail, from AI-driven customer care to global-local market strategies. Arianne shares how JD is breaking down silos, rethinking KPIs beyond revenue, and leveraging data to stay ahead of trends—like the Adidas Samba comeback.

Arianne will be on stage at Shoptalk Europe, which will happen in Barcelona from June 2nd to 4th. If you haven't booked your tickets yet, we have discount links:

This episode is sponsored by New Black.

New Black is redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, pos, in-store apps, promotions, loyalty, and clienteling into one seamless system.

58. JD Group's CDO, Arianne Parisi: "Stores are the most important asset for JD"