Ever wonder how to build a strong, engaged community—without showing your face or having a big following? You’re not alone.

In this Help My Small Business episode, Jane is joined by Chebbo, founder of Chebbo’s Burgers, to offer advice to Bec, the founder of The Food Design Studio, a creative studio that helps food brands stand out.

Bec’s challenge? She wants to grow her audience and build a genuine community, but she’s not comfortable being the face of her brand. Jane and Chebbo talk through the reality of going faceless—why it’s possible, but why it also means you have to try 10x harder to stand out. They share tips on how to use voiceovers, storytelling, and tone of voice as powerful tools to create connection without being on camera.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to hello@thelazyceo.com.

Connect with us:

Follow The Lazy CEO on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Chebbo: @itschebbo

Check out Chebbo’s Burgers

Follow Bec’s work: @fooddesignstudio

See omnystudio.com/listener for privacy information.

Help My Small Business: Can You Build Trust Without Ever Showing Your Face?