1262: Natalie Hurley, VP of Marketing at Layne's Chicken Fingers

Natalie Hurley and Eric Reed (also of Layne's) join the Restaurant Unstoppable Network for a live Q+A on April 20th, 2026 at 11AM EST.

To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE!

Natalie Hurley is the Vice President of Marketing at Layne's Chicken Fingers, where she leads brand strategy and growth for the "Soon to be Famous" chicken finger franchise as it expands nationwide. With nearly 20 years of hospitality and restaurant marketing experience, she's built her career driving guest engagement, experiential branding, and omni-channel campaigns for leading hospitality groups and restaurant brands. Before joining Layne's, Natalie led marketing for high-profile restaurant portfolios and hotels, developing brand positioning, integrated campaigns, and digital strategies that delivered record-breaking revenue and national recognition. Today, she blends that luxury and full-service background with a hyper-local, community-focused approach to help franchisees tell authentic stories, build loyal followings, and turn Layne's from a beloved Texas classic into a household name across the country.

Join RULibrary: www.restaurantunstoppable.com/RULibrary

Join RULive: www.restaurantunstoppable.com/live

Set Up your RUEvolve 1:1: www.restaurantunstoppable.com/evolve

Subscribe on YouTube: https://youtube.com/restaurantunstoppable

Subscribe to our email newsletter: https://www.restaurantunstoppable.com/

Today's sponsors:

-

Restaurant Technologies — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated system that delivers, monitors, filters, collects, and recycles your cooking oil eliminating one of the dirtiest jobs in the kitchen.. Automate your oil and elevate your kitchen by visiting rti-inc.com or call 888-779-5314 to get started!

-

Cerboni - Cerboni is an all-in-one financial solution for restaurants. Reliable tax preparation & Business incorporation. Seamless Payroll and compliance report. Strategic CFO Services That Drive Business Growth. Detailed, custom reporting for complete financial clarity. Dedicated support for restaurants & Multi-location businesses. End-to-end financial management under one roof. Call (281) 888-2413 and mention Restaurant Unstoppable to get 20% off your first month of service.

-

US Foods®. Running a restaurant takes MORE than great food—it takes reliable deliveries, quality products, and smart tools. US Foods® helps you make it. Ready to level up?

Visit: usfoods.com/expectmore.

-

Guest contact info:

• LinkedIn: https://www.linkedin.com/in/nataliehurley/
• Website: https://www.layneschickenfingers.com
• Instagram: @nhurley07

Thanks for listening! Rate the podcast, subscribe, and share!