Young and Profiting with Hala Taha

Elena Cardone: The Mindset Shift That Built a Billion-Dollar Business | Entrepreneurship | YAPClassic

May 8, 2026
Elena Cardone, entrepreneur and co‑founder of the Cardone family real estate empire, shares a mindset shift from lone-wolf to building together. She discusses breaking scarcity beliefs about money. She recounts betting on partnership during the 2008 crisis. She outlines money rules, aligning with your partner, and living from your future self.
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ANECDOTE

How Persistence Turned A Disastrous First Call Into Love

  • Elena initially dismissed Grant after a bad first phone call but he persistently called for 13 months and slowly entered her circle.
  • A shared interest (shooting range) finally got her to respond and they developed a lasting partnership.
ADVICE

Write Your Perfect Partner Then Become Them

  • Write a detailed list of the partner you want, then write what that ideal partner would want in you and improve yourself to match it.
  • Elena wrote 100+ traits, realized mismatches, then changed habits to become the partner she wanted to attract.
ANECDOTE

Betting On Each Other During 2008 Saved The Marriage And Business

  • Before 2008 Elena and Grant were bickering because they hadn't defined shared goals; during the recession Elena chose to fully back Grant and trade her acting career for support.
  • That pivot aligned roles, ended fighting, and accelerated their business growth.
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