The Bottom Line Entrepreneurs: Your Questions Answered
12 snips
Mar 5, 2026 
Brent Hoberman, serial entrepreneur and investor who co-founded lastminute.com. Sarah Willingham, hospitality founder behind Nightcap with experience scaling bars. Trinny Woodall, TV-turned-beauty founder of Trinny London. They tackle standing out in crowded markets, funding and startup support, handling loneliness and resilience, and how to weigh risks and adapt to rapid change.
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Bootstrap Longer Before Taking Investment
- Bootstrap longer before taking external investment to learn the business and preserve founder control.
- Trinny warns early funding led her to hire too fast; she learned to fine-tune value before onboarding investors.
Entrepreneurship Is A Lonely Resilience Test
- Entrepreneurship is often lonely and demands relentless resilience and optimism.
- Sarah describes an entrepreneur’s ‘‘backpack’’ of tools and the need to self-rescue after setbacks without guaranteed support.
Bridge Working Capital With Short-Term Debt
- Bridge short-term working capital gaps with specific debt facilities rather than rejecting profit motives.
- Sarah recommends invoice discounting or short-term bridging loans to cover duty-today receipts for spirits paid in 30 days.