The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
124 snips
Jan 31, 2026 
Omer Shai, Wix CMO with ~18 years leading global marketing and Super Bowl campaigns. He explains buying two Super Bowl spots and blending brand with performance. He rejects LTV for Time Return On Investment and outlines short cohorts. He talks about finding tomorrow’s growth channels, why SEO and AI deserve more spend, and why celebrity deals and TikTok often disappoint.
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Buying The Super Bowl Fast
- Omer bought two Super Bowl spots for Wix and Base44, deciding quickly after seeing user traction.
- He timed buys and activation windows to amplify pre- and post-game marketing and spikes.
Cut Channels By Incremental Impact
- Continuously test and measure incremental impact; cut or reallocate budget when incremental lift is low.
- Challenge assumptions on a daily basis and run replacement tests to reveal true channel impact.
SEO Grows In The Age Of AI
- SEO and AI search are growing opportunities, not dying; invest more to appear in both traditional and LLM-powered results.
- Most relevant traffic still comes from Google, so optimize for both channels simultaneously.