#28 Lessons From Opening 140 Small-Group Gyms (w/ Rick Mayo)

In this episode, Alloy Personal Training founder and CEO Rick Mayo breaks down why the most scalable gym model might actually be the smallest. We dig into the logic behind the 150-member “neighbourhood gym” ceiling, the “inverse model” (fewer clients paying more), and the systems Alloy uses to make care feel personal at scale — from greeting members by name in 10 seconds, to random acts of surprise that drive industry-leading retention. Rick also shares a practical community partnership playbook (email lists, in-store presence, and events) and why gym owners shouldn’t rely solely on digital ads once the doors are open.

Find Out More About Rick:

• His Instagram: https://www.instagram.com/coachrickmayo/
• Alloy: https://alloyfranchise.com/