Stacking Growth | The B2B Marketing Podcast S2 E4 - Deep Dive on Building And Refining a Strong GTM Foundation
21 snips
May 17, 2022 AI Snips
Chapters
Transcript
Episode notes
Customer-First GTM Foundations
- Start GTM with the customer, not the launch; understand jobs-to-be-done and decision processes.
- Then map the market and competitive alternatives to inform clear positioning and messaging.
Make Feedback Loops Routine
- Build a virtuous feedback loop between product, product marketing, sales, and demand generation.
- Use signals from campaigns and sales conversations to iterate messaging or product quickly.
Validate Fast With Small Research
- Start small: do a quick competitive scan and 5–10 customer conversations to validate assumptions.
- You can learn enough in a few days to shape positioning and early messaging.