How to build new income streams and secure board buy-in for left-field ideas

Lucinda Rouse and Emily Harle are joined by Stephen Roberts, chief executive of North Devon Hospice, to discuss the organisation’s response to some of the challenges facing the hospice sector.

Stephen explains why the charity is aiming to reduce its dependence on legacies and how it encourages innovation in its fundraising work.

He stresses the importance of factoring local need into ideas for new income opportunities, which has led to the opening of a lucrative dog-walking field on land belonging to the hospice. 

He shares his tactics for gaining trustee approval for new ideas and describes how a focus on positive psychology has improved the culture at North Devon Hospice.

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