StrictlyVC Download VC Larry Cheng on How Volition Survived an LP Armageddon
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Feb 18, 2023 Larry Cheng, founding partner at Volition Capital, dives into the current landscape of venture investing. He shares insights on the market trends for 2023, focusing on e-commerce and consumer brands. Cheng discusses his successful collaboration with Chewy's Ryan Cohen, highlighting the importance of customer obsession in investing. He also navigates the challenges of today’s fundraising environment, detailing how Volition adapts its strategies amid shifting market dynamics. Expect engaging anecdotes and sharp analysis of the evolving tech landscape!
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Creatio’s U.S. Expansion Story
- Creatio was Volition's largest initial check and needed U.S. expansion capital despite Eastern European roots.
- The company grew in the U.S. and showed resilience amid the war in Ukraine.
Blend Thematic And Data-Driven Sourcing
- Combine thematic sourcing with growth indicator screening to surface targets.
- Use data sets and observable growth signals to prioritize outreach to promising companies.
Turn Off Marketing To Test Its Value
- Dialing marketing to zero can reveal whether brand equity or wasted spend drives revenue.
- Larry noted this test can expose both strong brands and inefficient marketing programs.