2Bobs—with David C. Baker and Blair Enns How Much Should You Spend on Your Own Marketing?
Oct 25, 2023
The podcast discusses budget allocation for marketing efforts, including website development, search engine marketing, and email automation. It explores the pros and cons of hiring a PR firm and highlights the value of content creation. The use of chat GPT and social media spending are also discussed, with an emphasis on LinkedIn. The importance of personalized marketing strategies, setting aside a monthly budget, and the debate around reasonable marketing budgets for small firms are explored.
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PR Is Often Low ROI For Agencies
- Hiring a PR firm for your own agency usually delivers low ROI because trade mentions rarely reach your prospects.
- Exceptional mainstream coverage happens organically and is hard to buy reliably.
Write Your Own Content First
- Do your own writing and content creation to clarify your thinking and save money.
- If you must outsource, budget $1,000–$1,500/month for an author/editor to interview and shape your ideas.
Prioritize LinkedIn Over Other Social
- Focus organic social effort on LinkedIn rather than broad social spend.
- Build presence, comment thoughtfully, and avoid paid social except targeted LinkedIn ads.