S04 E04: Is medical affairs the Ferrari of the pharma industry?

This week, Isabel catches up with GOLD's long-time friend Bora Erdemli, Associate Principal and Leader of Medical Affairs Practice, Europe, ZS. She asks Bora to break down the value of the medical affairs function, asking whether it is being properly utilised by pharma organisations. Bora also shares his thoughts on the future of the MSL, what skills new recruits will need to succeed and his top predictions for the next five years in MA.

If you're interested in learning more about the topic areas discussed in this episode, check out the following content:

• Revealing the true value of medical affairs https://www.emg-gold.com/post/revealing-the-true-value-of-medical-affairs
• Mastering medical affairs https://www.emg-gold.com/post/mastering-medical-affairs
• Darshan Kulkarni on Super reps, ChatGPT and pharma's future on social media https://www.emg-gold.com/post/podcast-super-reps-chatgpt-and-pharma-s-future-on-social-media