In the midst of a pandemic, two veteran executives launched Quibi — a video-streaming app intended for watching on the go. With nearly $2 billion in cash invested and a huge roster of A-list celebrities creating content, it seemed like a recipe for success. But two months later, the app has largely missed the mark, with subscriptions way below expectations.
Today on Front Burner, we talk to Kathryn VanArendonk, staff writer for New York magazine, to find out why Quibi is failing.
