The Unofficial TikTok Shop Podcast with Jordan West
Ep 613: Applovin - Is it Worth The Hype? with Jordan West
AppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.
In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth.
Listen and learn in this episode!
Key takeaways from this episode:
- AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.
- Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.
- Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.
- Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.
- Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.
- Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.
- High Creative Quality: Essential for success; engaging vertical videos required.
- Single Domain Restriction: Accounts can be linked to only one domain.
- Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.
Growth Plan: www.upgrowthcommerce.com/grow