The Six Sells Podcast Retail Media with Alice Anson on The Six Sells Podcast
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Alice Anson, who is the Director of Digital Media at Nectar360.
Alice is also an IAB UK board member and her impressive experience includes Head of Digital Partnerships at Eurostar, negotiating global contracts at The Body Shop, trading and marketing at lastminute.com and direct management at Amazon.
Here are some of the topics we discussed in this episode.
Within retail media, which word is the most important? Retail or media?
Advertising in the aisle
Retail media networks and walled gardens
Delving into the data and building an IP
Balancing the needs of the shopper and the advertiser
The right message at the right time with the customer at the heart
Managing stakeholder expectations
Targeting the right consumer with your brand
Above the line campaigns within retail media
Connected stores and bringing screens and apps together to infuse data cues
How data powers the store experience
The power aisle
Modelling customers and purchasing decisions
How AI is integrated into the retail media network
Audience building and media planning
Unlocking measurement and the ambition for real time programmatically serviced results
The weather and responding to real time cues
Transparency and standards within measurement
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.