On this episode of the Business of Strength Podcast, Dan Goodman covers why gym owners misuse money and what to do instead. After working with gym owners for 7+ years, one thing is clear: our industry has a strange relationship with money. Coaches sell with their own wallet in mind, undercharge, and hesitate to raise rates even as costs rise. Instead of fixing pricing, gym owners start cutting coaching hours, marketing, education, and services—stepping over dollars to pick up pennies. In this episode, Dan breaks down why underpricing is the real issue, why you can’t cost cut your way to growth, and how to start using money as a tool to buy time, invest in people, and scale what’s working. The less emotional you are about money, the better it works for you. Support our Sponsors of the Show:TurnKey Coach https://turnkey.coach/business-of-str... Ignite Entrepreneurs https://ignite-entrepreneurs.comSimmons Mediahttps://simmonsmedia.co/ Naamly https://www.naamly.com/Reference your funnel:https://ineedleads.businessofstrength...Sign up for our next event, Weight Room Wealth:https://wealth.businessofstrength.com