FP&A Today From CFO to AI Evangelist: Maria Azatyan on Finance, and Startups
Nov 20, 2025
Maria Azatyan, an international CFO and financial strategist with over 20 years of experience supporting startups, shares her journey from the finance world to becoming an AI evangelist. She discusses the challenges of cash flow management that led to significant growth at DocDoc.ru. Maria reveals her insights on implementing AI to streamline ERA filings and enhance financial operations. As a single mother, she reflects on balancing a demanding career while mentoring others in tech, and emphasizes the importance of ethical AI in nurturing the next generation.
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Lead Young By Earning Respect
- When you become a young CFO, show respect and share knowledge to earn your team's trust.
- Learn from older team members while asserting leadership through collaboration and mutual respect.
DocDoc Exit Started With Fixing Cash Gaps
- At DocDoc Maria arrived to fix cash gaps and unclear reconciliation between cash flow and bank balances.
- She built reporting and structure that helped DocDoc scale to market leadership and enabled her work with data and AI later.
Prioritize Cash, Cancel Wasteful Subscriptions
- Prioritize cash-flow understanding and explain differences between P&L and cash to founders.
- Track subscriptions and marketing ROI and cancel unused services to preserve runway.