158: Plant-based? Healthy? Sustainable?: How ice cream is changing in response to new demand

The global ice cream market is expected to hit $75bn by 2024 and to maintain growth brands are constantly having to innovate new recipes and flavours, while responding to changing consumer demands prompted by challenges including Covid-19 and climate change. Is changing consumer demand leading to a surge in plant-based, healthier and more sustainable ice cream?

To find out we’re joined by the true experts in the field, Tetra Pak and Mintel. Tetra Pak equipment and lines are responsible for the production of as much as 50% of the world’s ice cream, and Mintel are the world’s leading market intelligence agency tracking consumer opinions and trends to develop an understanding of what consumers want and why. 

Torben Vilsgaard is Ice Cream Academy Manager at Tetra Pak, the leading producer of ice cream equipment. In this role, Torben focuses on performance and quality. His work entails starting up the Academy, where he plans and executes training within the Ice Cream business unit and channels to market, thus driving, creating and maintaining knowledge build-up.

Regina Haydon is Global Food and Drink Analyst at research company Mintel. In this role, she provides best-in-class client service through deliverables that meet and/or help develop her clients’ business objectives across a broad range of FMCG categories in Europe and globally.