We Found Where AI Gets Its Answers (It’s Not Your Website)

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Ep. 417

Everyone told you the blog is dead—but the data proves we were all wrong.

Kipp, Kieran, Aja Frost (Sr. Director of Global Growth and Paid at HubSpot), and Beeri Amiel (Product at HubSpot and founder of XFunnel) dive into how answer engines like ChatGPT, Claude, and Google Gemini are reshaping how companies get discovered online, and why your blog matters more than ever. Learn more on real-world AEO (Answer Engine Optimization) insights, why blog posts and listicles dominate AI citations, the science of influencing robots (not just people), and the new playbook for building trust across YouTube, Reddit, and LinkedIn.

Mentions

• Aja Frost https://www.linkedin.com/in/ajafrost/

• Beeri Amiel https://www.linkedin.com/in/beeri-amiel/

• XFunnel https://www.xfunnel.ai/

• ChatGPT https://chatgpt.com/

• Claude https://claude.ai/

• Gemini https://gemini.google.com/app

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Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.