MAFFEO DRINKS: The Lab 005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. If what we discuss in this episode makes you think about your own commercial situation, I can look at it with you directly with our Commercial X-Ray. Find out more at maffeodrinks.com
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery. They spoke about the importance for brands to build demand and trust by educating consumers about the category and drinking occasion rather than just talking about their brand. They also suggest that brands offer something unique to stand out without overcomplicating things by creating a product just for geeks. In the end, Ilias asked Chris questions to help listeners understand better who he is and what he does. I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: Ilias Mastrogiannis About the Interviewee: Chris Maffeo
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. If what we discuss in this episode makes you think about your own commercial situation, I can look at it with you directly with our Commercial X-Ray. Find out more at maffeodrinks.com
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary