Building a Business by Accident | Ep. 115

What if the next business you should build is already asking to be built through you?

In this episode, Ethan and Justin discuss how some of the most successful ventures aren’t born from detailed plans, but from repeated signals.

Ethan shares how his AI-focused speaking and workshops unexpectedly evolved into a thriving agency—not because he chased it, but because the demand wouldn’t stop knocking.

Together, they examine the patterns in Ethan’s entrepreneurial journey, from his first e-commerce business to his latest venture. They also look at business history, including how an industry-leading product like Kingsford Charcoal was born as a byproduct of car manufacturing.

The episode challenges the myth that you need a perfect vision to build something great and offers a framework for spotting the difference between distractions and true opportunities.

What you will learn in this episode:

• How to recognize patterns that point toward your next business move
• How to spot the difference between a shiny object and a real opportunity
• How to uncover the hidden value in your business’s byproducts
• How to validate a new business idea without chasing every request
• How to apply the ELF principle: easy, lucrative, and fun

Questions answered:

• How do you know when to lean into a new business model?
• What does it mean when the same client request keeps showing up?
• Can you build something valuable without planning for it?
• How do you align passion, demand, and business strategy?

Listen now and make your next move your best move.

Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you got value from this episode, share it with someone who needs to hear it. Be sure to subscribe and leave a review so more people can discover the show.