ADHD reWired

524 | Entrepreneurship, Creativity, and ADHD - with Justine Clay

17 snips
Feb 27, 2024
Join Eric and guest Justine Clay as they discuss helping creatives articulate their goals, monetizing their strengths, and balancing structure with flexibility. They explore the unique traits of ADHD entrepreneurs, strategies to overcome procrastination, and the power of self-awareness in managing tendencies.
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INSIGHT

Neurodivergence Shaped Her Coaching Approach

  • Justine realized many creatives she worked with were likely neurodivergent after parenting a neurodivergent child and broadened her toolkit accordingly.
  • That shift led her to listen for different processing styles and avoid assuming one right way to work.
ADVICE

Positioning Comes Before Marketing

  • Focus on positioning before marketing: clarify who you are, what you do, and why it matters to specific clients.
  • Nail messaging, delivery format, price, and capacity before buying promotional tools or new websites.
ADVICE

Find Your Zone Of Genius Questions

  • Ask 'What would you do all day for free?' to find a client's zone of genius they undervalue.
  • Also ask 'What do you do when procrastinating?' to reveal monetizable strengths hidden behind avoidance behaviors.
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