37. Mike Israetel: From Coach To Content Marketer

Dr Mike Israetel from Renaissance Periodisation, professor of sports physiology and at the helm of the octopus, covers the following:

- How online fitness has changed over the years
- Knowing your audience
- Building a personal brand
- Dealing with controversy
- Coaching at scale
- Clients thinking they're more advanced than they are
- Advice for new PTs moving online and building an online fitness coaching business
- The human element of marketing


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