Ruslan KD Podcast 2 Billion Streams Later, Powfu Realized this about the Music Industry
Jul 13, 2025
Powfu, Canadian singer-songwriter behind the viral hit 'Deathbed' (2B+ streams), shares how sudden fame clashed with his faith and creative values. He talks about lo-fi production, sample clearance, label realities, and why melancholic songs can carry hope. He also explores memorizing scripture, starting a Bible study, and choosing craft over short-term viral tactics.
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How Deathbed Blew Up Unexpectedly
- Powfu released "Deathbed" after fans demanded it and it blew up on TikTok even before he had a TikTok account.
- The initial release was taken down for uncleared sampling, which amplified demand and led labels to contact him.
Labels Chase Hits Not Artists
- Powfu felt labels treated him like royalty but later realized they mainly wanted quick viral hits rather than long-term artist development.
- He grew uneasy signing another deal when he felt the label prioritized trends over his aesthetic.
Bible Study Under The Bridge Led To Baptism
- Powfu started a men's Bible study under a bridge, enduring rain and cold, which led to real life change for attendees.
- One member came sober after months and asked Powfu to baptize him, showing tangible spiritual fruit.