Mike Hourigan is a representative from Written Word Media, a company known for its book promotion services including Free Booksy and Bargain Booksy. With extensive experience in book marketing, Mike offers valuable insights into effective promotion strategies for authors at various stages of their careers.

In this episode:

The difference between launch promotions and price promotions
The concept of promo stacking and its importance in book marketing
How to use free book promotions effectively to gain reviews and readers
Strategies for promoting both fiction and non-fiction books
The importance of book covers and blurbs in marketing success

Resources mentioned:

Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
Social media advertising: Reader Reach Ads
Book promotion service: NewInBooks
Cover design resource: Reedsy

Book recommendation:

"Company of One" by Paul Jarvis

Connect with Mike Hourigan:

Website: writtenwordmedia.com
Email: hello@writtenwordmedia.com

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Mike Hourigan - Mastering Book Promotions in 2025