Unbelievable?

From Jordan Peterson to Bible Sales: What’s Behind the New Interest in Christianity?

7 snips
Feb 10, 2026
Andrew Ollerton, Bible Society theologian, pastor and author, explores why Christianity is resurfacing in culture. He discusses the Quiet Revival, influencers like Jordan Peterson, how ancient texts meet modern instability, tough Bible topics such as Genesis, violence, slavery and gender, and practical advice: start with Jesus, read in context and find community.
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INSIGHT

The Quiet Revival Is Real

  • A cultural "vibe shift" is driving renewed interest in Christianity across Gen Z and public figures.
  • Andrew Ollerton links this to intellectuals, sports figures and podcast hosts reawakening curiosity about the Bible.
ANECDOTE

From Atheist To Curious Reader

  • Tom was a committed atheist who began rethinking faith after listening to a Jordan Peterson lecture in lockdown.
  • Over four years he read and reconsidered the Bible rather than accepting cultural stereotypes.
INSIGHT

Why People Return To Ancient Texts

  • People are drawn to the Bible both for intellectual curiosity and for meaning amid a turbulent modern world.
  • Ancient wisdom and narrative coherence attract those unsettled by contemporary instability.
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