James Sinclair's Business Broadcast £125K Side Hustle! Running a Transport Business While Working Full Time
Mar 29, 2026
Savon (Savohn), founder of Ave Rides and university resident director, runs taxi, golf cart and scooter rentals in Ave Maria while juggling a full-time role. He recounts winning first customers through local Facebook, building subscriptions to boost retention, creative local marketing and partnerships, hiring and vetting drivers, and navigating growth decisions and tech risks.
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Use Local Content As Your Primary Top Of Funnel
- Build a local content funnel to convert residents and visitors into repeat customers.
- Savon uses an Ave Rides Guide, Instagram ads and a LinkedIn newsletter to attract visitors and sell sponsorships to local businesses.
First Customers Came From Undercutting Airport Fares
- Savon landed his first customers by posting in local Facebook groups and undercutting airport ride prices.
- He accepted low fares initially and then raised prices once customers became repeat users.
Write Newsletter Content That Drives Local Ridership
- Tailor your newsletter content to the audience you want to convert.
- James urges swapping business-only posts for local guides, restaurant reviews and exclusive offers that encourage riders to book transport.