A Healthy Dose Building Healthcare Products that Don’t Suck; Tips from Three of the Best in the Industry.
May 11, 2017
Julie Yoo, Chief Product Officer at Kyruus, builds consumer-focused scheduling and search. Jeremy Delinsky, Wayfair CTO and former athenahealth early CTO, scales consumer tech into healthcare. Dave Hodgson, President at Oxeon Partners and former One Medical product lead, crafts practitioner-centered experiences. They discuss product-market fit signals, applying consumer tech practices to healthcare, release velocity versus clinician burden, and what could speed healthcare innovation.
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Bring Humanity Back To Healthcare Products
- Healthcare must reintroduce humanity into product experiences to drive adoption.
- Julie Yoo argues user competency, context and emotions matter more than just listing features like doctor directories.
Release Faster And Run Multi Variant Tests
- Increase release frequency and run many controlled experiments to learn quickly.
- Jeremy Delinsky contrasts Wayfair's hourly releases and multi-variant A/B testing with healthcare's far slower pace.
Capture Patient Intent Instead Of Forcing Behavior Change
- Target moments of patient intent instead of forcing proactive behavior change.
- Julie Yoo describes maximizing yield when patients already book an appointment rather than trying to convince them to act beforehand.