ADHD Founders 45: Marketing As A Marathon
Aug 22, 2023
Self-published author Jesse and marketing strategist Marie discuss long-term marketing strategies, the importance of reviews for credibility and sales, sustainable marketing approaches for books, community involvement in content creation, innovative digital product marketing tactics, and podcast editing for book and app development progress.
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Simplify Writing Reviews
- Encourage your launch team to write short, honest reviews, emphasizing how little effort writing a review takes.
- Provide guidance and tips to make review-writing easier and less intimidating.
Use Email Follow-ups for Reviews
- Send follow-up emails to your launch team reminding them to review the book after they have had time to read it.
- Use an email sequence to keep engagement active and ensure reviews are submitted timely.
Book Marketing as a Marathon
- Marketing a book should be treated as a marathon, not a sprint, with continual efforts for at least a year.
- Sustained marketing creates long-term product awareness and sales growth.