My First Million The Skill That Made Steve Jobs Exceptional (and how to learn it)
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Mar 27, 2026 A deep dive into why taste may be the ultimate advantage in the AI era. Steve Jobs, Apple, Bauhaus, and Dieter Rams all show up in a story about how great judgment gets built. There’s also a practical path for training your eye through copying, studying rules, and exploring design history, plus examples from fashion, web design, and music.
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Taste Becomes The Moat In The AI Era
- Sam Parr argues AI commoditized building, so taste becomes the durable moat that makes people feel pulled toward a product or person.
- He ties taste directly to business results by saying it gets people to buy, follow, and emotionally move.
Use A Four Step Process To Build Taste
- Use Sam Parr's four-step process to build taste decide what you want to say, blindly copy, learn the rules, then study history.
- He reframes taste as choosing an identity and learning the language that communicates it clearly and authentically.
How A 1953 Braun Radio Shaped Apple
- Sam Parr traces Apple's aesthetic back to the 1953 Braun T3 radio, shaped by Bauhaus ideals of stripping design to essentials.
- He says Steve Jobs and Jony Ive studied Dieter Rams's minimalist language, then echoed it in products like the iPod.
