The Martell Method w/ Dan Martell If I Wanted to Go Viral in 2024, Here’s What I’d Do
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May 27, 2024 
Adley Kinsman, founder of Viralish, shares viral content creation secrets including unpredictability of viral hits, strategy for creating shareable content, and maintaining viewer interest. Discusses creating engaging videos, psychological dynamics of viral content, and authenticity in storytelling. Explores transition to transformational leadership and embracing failures for success.
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Platform Revenue First, Brand Deals Later
- Viralish made most revenue from platform monetization rather than brand deals initially.
- They later launched a brand arm (Viralish X) to monetize mass visibility for bigger partners.
Penalty Forced Diversification To 40 Pages
- Adley’s main 10M-follower page was wrongfully penalized for a year and a half.
- They responded by diversifying to 40 pages, with new pages outperforming the penalized one.
Chickens In A Bathtub: First Viral Hit
- Adley's first breakout viral moment was staging chickens in a bathtub in 2017.
- The 19-second clip hit 19M views overnight and convinced her to double down on authentic, silly content.