How Zak Walters Went From Being Ed Sheeran's Photographer To Building A Wine Brand.

We all have ideas of what life would be like following the world's biggest artists on the road as they tour for months on end. Zak had just that experience when he followed his childhood best friend Ed Sheeran as he travelled with his show, but why did Zak give this up and start a canned wine brand?

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00:00 Introduction 03:35 Creative Upbringing 05:30 Smirnoff Ice Campaign 08:50 Working in New York 10:45 Narrative in Branding 13:00 Ed Sheeran Tour 14:40 Quitting 9-5 to Pursue Passion Projects 17:00 On Tour Atmosphere 19:45 BTS of a Global Superstar 20:18 Work Ethic 22:12 Sacrifices Made During Tour Life 24:16 Working With Lewis Capaldi 25:45 "How I'm Feeling Now" Documentary 26:40 Documenting the Journey 28:05 Niall Horan's Tour 00:31:14 Canned Wine Concept 00:34:30 Investors for Startup 00:37:30 Vineyard Relationships 00:40:00 Canned Wine Market Growth 00:40:35 What Makes a Wine Organic? 00:42:50 Sicilian Wine 00:43:40 Founder's Struggles 00:48:40 Ed Sheeran Album Art Design 00:57:15 Navigating Distribution Channels 00:59:25 British Airways Launch 01:02:10 West London Wine Bars 01:09:15 What Does It Take to Build a Brand?