Kelly Coe: Augustine Owner and Designer on the decision to stop making plus sized clothing

A Kiwi clothing brand will no longer make plus sized clothing. 

In a post on social media, Augustine owner Kelly Coe explained they’re focusing on the core of their business and what works best for them. 

“We tried for years to dress our curvy babes and in the end we just got left with so much stock that ends up in our outlet store, it's simply not sustainable." 

Coe told Kerre Woodham that in the beginning, there wasn’t the same competition from international brands and cheap fast fashion that there is now. 

She says their plus sized garments did really well in the beginning, but they don’t anymore, and they just can’t keep growing bigger and bigger to cater for everybody.  

Around 90% of their sales are in the size 8 to 16 range, Coe says, and has been for quite a while. 

LISTEN ABOVE 

See omnystudio.com/listener for privacy information.