The Immortal Life of Agencies Code and Theory's CCO: Raising the bar for customer experience – Craig Elimeliah
Today's guest is Craig Elimeliah, Chief Creative Officer at Code and Theory, sharing his passion for why technology and creativity must go hand in hand.
In his view, clients have been carrying the burden of fragmentation for far too long. That’s why his role blends engineering, strategy and craft to help clients navigate modern complexity.
The discussion also explores Stagwell’s orchestration platform, The Machine, and how it’s reshaping integration across the marketing lifecycle. And perhaps most provocatively, Craig challenges our industry’s obsession with scale. If bigger isn’t always better, then agility and systems thinking matter far more.
HIGHLIGHTS:
[02:29] Inseparable disciplines
[04:28] Thinking like architects
[07:35] Creativity as change
[17:25] AI as creative accelerator
[22:59] Platformisation of holdcos
[26:14] Evolving business models
[30:13] Agentic operating systems
[36:05] Knowing what to automate
[42:31] Mediocrity scales exponentially
MORE ABOUT CRAIG:
LinkedIn: linkedin.com/in/craigelimeliah
Website: codeandtheory.com
HOST SOCIALS:
LinkedIn: linkedin.com/in/robinbonn
Twitter: twitter.com/robonn
MORE ABOUT CO:DEFINERY:
Website: codefinery.com
Book: Market of One
Mentioned in this episode:
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