GOTO - The Brightest Minds in Tech Intro to Product Thinking: Building Human-Centric Tools • Flavia Naezer & Julian Wood
Nov 15, 2024
Flavia Naezer, a product thinker and artist known for her user-centric design approach, joins Julian Wood, a Serverless Developer Advocate at AWS, to delve into technology's intersection with product management. They discuss the importance of a product mindset in creating internal tools that resonate with users. Key topics include understanding user needs, the double diamond model for discovery, and fostering creativity through collaboration. The duo advocates for a strategic view of internal platforms, encouraging innovation within tech teams.
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Talk To Users Before Building
- Always talk with your users before building to understand their real needs and pain points.
- Conduct research and pilot studies before coding to avoid building unnecessary features.
Use Design Phases Before Sprints
- Use the double diamond design model to phase discovery before coding.
- Report artifacts and insights regularly to management to justify exploration time.
Embrace Failure and Customer Obsession
- Don't fear failure; embrace validating and invalidating hypotheses during design.
- Keep the customer obsessed in the loop to build products they love and that work for business.
