Singletrack UTMB’s Utah Expansion, Prize Purse Rush, and Global Series Shakeups (Singletrack News)
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Feb 9, 2026 Quick rundowns of major race schedule changes and a lucrative $435K prize pot. A new Utah UTMB race and its local impact get unpacked. Conversation about a U.S. Skyrunning series and big-name signups stirring media attention. Debate over pacer rules and creative marketing stunts like a $40K sub-four mile challenge. Notices about athlete management roles, sponsor moves, and board openings.
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David Goggins Enters Cocodona
- David Goggins registered for Cocodona, likely boosting live-stream viewership and mainstream attention.
- Hosts compared past Cocodona and Western States livestream numbers and expect Goggins to narrow that gap.
Consider Pacer-Free Championship Races
- Remove pacers and crews to preserve pure competition and force in-race problem solving, the hosts argued.
- Improve aid-station staffing and supplies instead of relying on pacers as a crutch for athletes.
Stunt Contracts As Marketing
- Brands use stunt contracts to generate publicity, like Diadora's $40k sub-four/mile challenge tied to their spike.
- Hosts brainstormed trail equivalents as creative marketing and athlete development stunts.