Psychology, Data, and PPC: How to Build a Marketing Career You Actually Love

In this episode of Behind the Future, we sit down with Holly, the Head of Growth at a global agency, to discuss how she built a successful marketing career after originally feeling like school didn't suit her. If you are a student in Year 12 or 13 and aren't sure if university is the right path, or if you feel pressured by parents to choose a specific degree, Holly’s journey offers the perfect perspective on finding your own lane.

We dive deep into the world of performance marketing and PPC (Pay-Per-Click). Holly explains how she transitioned from studying Event Management to falling in love with the psychology behind data. She shares how she overcame a fear of maths to use data as a tool for understanding human behaviour, eventually leading her to manage global teams.

For students looking for their first breakthrough, Holly provides invaluable advice on:

- Acing your first interview: Why being authentic and admitting what you don't know can actually make you more likeable.

- The Power of AI: How to use tools like Gemini to research companies, practice interview questions, and tailor your CV.

- Agency vs. In-house: The benefits of starting in an agency to gain exposure to different industries, from B2B software to charities.

Transferable Skills: Why degrees in subjects like History or Geography are highly valued in a marketing career due to the research and attention to detail they require.

Whether you're interested in the creative side of messaging or the technical side of data analysis, this episode proves that there is no single "right" way to enter the digital industry. Join us as we explore how to turn curiosity into a professional future.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Dylan Johnson

Guest: Holly Young

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