Deconstructor of Fun Masters of Publishing 4: Secrets to Winning Big with Game Monetization!
Nov 3, 2025
Maayan Eshkol, Monetization Economy Lead at Supersonic, shares her expertise in hybrid-casual game monetization. She delves into the intricate balance of integrating ads and in-app purchases, emphasizing player segmentation and strategic timing for monetization. Maayan explains how to use progress friction to offer incentives, the importance of embedding monetization from day one, and how dynamic tuning can enhance player experiences. She also addresses misconceptions about monetization and outlines the pivotal role of game economists in achieving a healthy game economy.
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From Rewarded Ad To Permanent IAP
- Use rewarded ads to demonstrate a feature's value, then offer it as a permanent IAP.
- Showing a short ad experience creates a powerful moment to convert with a one-time price.
Cap Ads To Preserve IAP Value
- Rewarded ads should hit a ceiling so money still offers superior, sustainable value.
- Ads can grind you only so far; purchases should unlock deeper, permanent benefits.
Same Tools, Different Audiences
- Hybrid casual and casual share monetization tools but attract different user mixes.
- Hybrid casual must support both ad watchers and payers with tailored experiences.