Second Bite Podcast From VC Bust to PE Success - The New Engen Story Part 2
Justin Hayashi is the CEO of New Engen, a performance-driven, digital marketing and growth agency. He co-founded the company in 2016 and also serves on its board of directors. Before New Engen, Justin led customer acquisition and analytics at Zulily, where he drove e-commerce growth.
In this episode…Private equity-backed growth isn't always straightforward, especially in a rapidly shifting digital media landscape. What does it take to build acquisition momentum while staying ahead of changing content, platforms, and client expectations?
CEO of New Engen, Justin Hayashi, discusses building a modern marketing services platform through disciplined M&A and innovation. With host Todd Taskey, Justin shares how board-level strategy shapes acquisitions, why short-form video and UGC are central to growth, and how New Engen is preparing for global expansion.