It’s not so complicated: Getting started in Product Marketing with Div Manickam

In this episode, you’ll hear about:

• Identifying the customers’ pain points to define your messaging and positioning
• Buyer personas and how to define them
• A 5-step buyer journey from discovery to advocacy
• Product launches, aligning stakeholders and OKRs
• OKRs as a way to align what you do with what you want to achieve