94 - From Apple Commercials to 60 STRs | Josh George’s Pivot

In this episode of The Co-Host Bros Podcast, Matt Codd and Austin Spitzenberger sit down with Josh George, founder of Deja Vu Vacation Rentals in Southern California.

Josh shares his unconventional path into short-term rentals — from directing and working in Apple’s advertising department to managing nearly 60 vacation rentals full time.

The conversation dives deep into one major decision that tested his business philosophy: turning down a six-figure commission opportunity from a high-end client who wanted to pay below his standard rates.

Instead of chasing the money, Josh chose to protect his margins, brand positioning, and long-term growth strategy.

In this episode, we cover:

• Transitioning from film and advertising into STR management
• Scaling to 60 properties in competitive California markets
• Setting commission standards (25% model breakdown)
• The real cost of high-maintenance luxury owners
• Why saying “no” can be a growth strategy
• Avoiding dangerous pricing precedents
• Growth vs. profitability decisions in property management

If you manage properties, are building a portfolio, or are navigating commission negotiations, this episode is a practical case study in protecting your business long term.

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Matt Codd

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LinkedIn: https://www.linkedin.com/in/matthew-codd-9a3761375/

Austin Spitzenberger

Instagram: @austin_spitzz

TikTok: @austin_spitzz

Facebook: @austin.spitzenberger

LinkedIn: https://www.linkedin.com/in/austin-spitzenberger-70481111b/