Media Intelligence Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Is your next big purchase going to be made by AI? In this “super pod” crossover between WPP Media Intelligence and Madison & Wall, Kate Scott-Dawkins, Brian Wieser, Luke Stillman, Jeff Foster, and Nidhi Shah unpack the week’s biggest shifts in media and marketing.
We explore:
- Google & OpenAI’s new agentic commerce protocols — and what AI shopping means for brands.
- Why US banks grew ad spend 12.5% in 2025 despite economic uncertainty.
- TikTok’s World Cup deal and what it signals for sports media rights.
- The evolving creator economy and where the dollars are really coming from.
- Insights into app advertising & mobile gaming following LiftOff’s IPO filing.
Chapters:
00:00 – Intro: AI shopping & what’s ahead in media and marketing
01:20 – Agentic commerce: Google vs OpenAI protocols & retail media impact
08:36 – US economy: Bank earnings and why ad spend is still rising
17:28 – Sports media rights: TikTok’s global World Cup video partner deal
20:40 – Creator economy: Where the money comes from and industry effects
25:53 – App advertising & gaming: LiftOff IPO, AppLovin, mobile ad quality
31:52 – Market outlook: Risks, opportunities, and sector growth potential
32:13 – Next week preview: Key earnings, inflation data, and major events
34:56 – Closing thoughts & outro
WPP Media Global Advertising Forecast, Dec 2025: https://www.wppmedia.com/news/report-this-year-next-year-december-2025
Cross-over episode disclaimer: The views of Madison & Wall do not represent the opinions of WPP or WPP Media