Into The Wild 444. The Irish Twins Business Strategy: What Having Two Kids in 11 Months Taught Me About Scaling
This is a lesson on working within your capacity.
The first few years of my boys' lives were some of my toughest, both personally and professionally. My boys were born 11 months apart, and I learned a lot about what happens when life expands faster than your plans.
Motherhood taught me a lot about how to scale in a way that won't break you. Scaling isn't just about building something bigger, it's about designing systems that honor the phase of life you're in. In this episode, I'm sharing the internal shifts and external systems that actually help with sustainable growth, even in life's busiest seasons.
In this episode, you will learn about:
- Why most women actually burn out (it has nothing to do with strategy).
- What was happening in my business the same year I had two babies.
- What we've been taught about scaling, and the important message that's been missing.
- Why growth doesn't feel like success when it happens too quickly.
- What the Irish Twins Strategy is and how it can help you grow sustainably.
- What I decided to do differently with my kids despite the social pressure.
- The mindset that broke me and what I realized I needed to shift.
- What you should focus on if you really want to avoid burnout in challenging times.
Check out The Pink Skirt Project, happening July 9-10, 2026 in Kelowna, BC, Canada.
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