Dog Grooming Business Help & Support Lets talk about Copywriting with Kirsty Mills founder of The Curious Copy Co.
May 31, 2021
Kirsty Mills, founder of The Curious Copy Co., is a professional copywriter who empowers small businesses to attract their ideal clients through impactful writing. In this discussion, she dives into the art of copywriting, emphasizing the importance of targeting the right customers. Kirsty highlights how framing services in terms of benefits can enhance appeal and engagement. She also shares tips on transforming website messaging, optimizing social media posts, and effectively utilizing email sequences, making marketing a valuable revenue-generating tool for groomers.
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Copywriting Is Persuasion, Not Just Grammar
- Copywriting is persuasive writing that motivates a reader to take a specific action.
- Kirsty says it appeals to customers' wants, needs, fears and offers a framed solution.
Play To Your Strengths — Write, Don't Chase Metrics
- Do focus your work on writing and outsource analytics if numbers baffle you.
- Kirsty recommends specializing in copy to avoid confusing ad manager data.
Brief Deeply Before Asking For Website Copy
- Do give a copywriter detailed client and customer information before they start.
- Kirsty uses a thorough questionnaire and onboarding session to build a customer avatar.