Podcasting Business School 606: What I'm selling INSTEAD of online courses.
Jan 27, 2026
He questions whether online courses are still worth selling and explores the industry shifts behind that debate. He outlines a compact course model paired with weekly pop-in office hours as an alternative. He contrasts big launches with friction-free sub-$500 offers and explains why mixed-cohort support boosts visibility and conversions. He shares simple tactics for selling this package via audio and short-form platforms.
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Implementation, Not Courses, Is The Problem
- Online courses aren't dead; the real problem is an implementation recession where buyers don't finish courses.
- Solving implementation (not just trust) is the key to better outcomes and repeatable sales.
Reaction To Amy Porterfield's Announcement
- Adam recounts reactions to Amy Porterfield stopping course launches and jokes that mega-entrepreneurs operate in a different world.
- He highlights that everyone shouldn't mimic billion-dollar strategies if they don't fit their own business.
Price And Support Match Buyer Behavior
- Continue offering lower-ticket (<$500) standalone courses and mid-ticket courses that include support; both still sell.
- Favor adding community or coaching to mid/high-ticket offers to justify the price and increase completion.