Airbnb’s mission statement asserts that one can “belong anywhere.” But because of the company’s disruption of the travel industry, some cities have implied that Airbnb itself is unwelcome – through strict regulations and ongoing legal battles.

This week in the news, we see evidence that Airbnb is finding new ways to work with city governments and nonprofits to both improve their image and impact social change.

Jasper is joined by Hostfully’s Head of Marketing, Silvia Li, to discuss Airbnb’s partnership with the city of San Francisco to combat homelessness. They also cover the company’s efforts to diversify beyond their core product as they expand into other areas of the travel space, specifically exploring the Airbnb Trips product. Listen and learn how Experiences hosts feel about the ‘experience’ thus far… And find out about Jasper’s submission to host a tour in Amsterdam!

Topics Covered
Article #1: Airbnb Teams Up with SF Giants to Help Homeless Families
•Donate $1,000 for every home run scored by team
•Hamilton Families Center as beneficiary
•1,145 homeless families in the city (1,800 children)
•Goal to place 800 families in homes by 2019
•Mends relationship with city
•Supports social impact aspect of Airbnb mission

Article #2: This is What Airbnb Trips Hosts Really Think of Airbnb’s Newest Product
•Trips is part of effort to diversify (in response to investors)
•Smart to add service to platform for travelers
•Experiences are extremely curated
•Airbnb supporting hosts with branding, marketing and ad $
•800 Experiences available to book (up 60% since November)
•59% of bookings in San Francisco were made by locals
•Homes product will eventually account for less than half of revenue

Resources Mentioned
Silvia’s Go Fund Me Page for Peru Mudslide Victims
Article #1: cnet.com/news/airbnb-teams-up-with-sf-giants-to-help-homeless-families-find-homes
Article #2: skift.com/2017/03/27/this-is-what-airbnb-trips-hosts-really-think-of-airbnbs-newest-product

Connect with Jasper
Email: jasper@getpaidforyourpad.com
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad

This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!

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